Transforming Brands. Driving Growth. Inspiring Loyalty.

With 20+ years of global expertise in brand and marketing leadership, I help businesses thrive through transformational strategy, creative innovation, and customer-centric solutions. Whether you need guidance for a day, a project, or long-term leadership, let’s create exceptional results together.


I’m Zoe Phillips-Price, a seasoned brand and marketing executive with a proven track record of driving growth, engagement, and revenue for some of the world’s most iconic brands. From Intel to Nike, CoverGirl to PayPal, and most recently Rebel Sport and Montu, I’ve delivered strategic leadership across three continents (USA, Europe, and APAC).

Whether you're a Fortune 500 company, an emerging startup, or a purpose-driven organisation, I bring the expertise and creative vision to align your brand and customer experience with your business goals. Passionate about building high-performing teams and cultivating long-term brand loyalty, I’m here to help you achieve exceptional outcomes.

 

Case Studies Available Upon Request

 

 How Can I Help?

I offer flexible, high-impact solutions tailored to your business needs:

  1. Consulting: Gain expert advice on brand strategy, marketing transformation, and customer experience optimisation.

  2. Fractional CMO: Access strategic marketing leadership on a part-time basis to drive growth and streamline capabilities.

  3. Project-Based Support: Get end-to-end guidance on specific initiatives like product launches, rebranding, or digital transformation.

 

Core Competencies:

  • Brand Strategy & Positioning 

  • Creative Direction & Creative Team Leadership 

  • Campaign Development & Brand Marketing 

  • Digital Transformation & Performance Marketing 

  • Customer Experience & Retention 

  • Partnerships & Account Based Marketing 

  • Go-to-Market Strategy & Funnel Optimisation 

  • SEO & CRO & Content Marketing 

  • Community, PR, & Social Media 

  • Business Growth, Revenue & P&L Management 

  • Marketing Leadership & Team Building 

  • Thought Leadership & Stakeholder Influence 

  • Data-Driven Decision-Making 

 
 

In the News

 
 

In The Australian Business Review

#3 in The Growth Agenda’s top 50 stories of 2022.

Having spearheaded Rebel’s new creative direction since 2020 – which is more female skewed and body inclusive – the Sydney-based exec has big plans for Rebel, and solid creative ideas are part and parcel of reaching them. MORE >

More 2 Marketing Podcast

In this podcast, Susan and Zoe discuss the complexities of marketing and brand building, with Zoe sharing her extensive experience in marketing across industries and continents.

Mumbrella News

Zoe Phillips, head of brand and creative at rebel Sport, has departed the retailer after three and a half years to take on a new role as head of brand at an Australian medical cannabis company.

B&T Feature

Zoe Phillips-Price and Kelly King speak to B&T about their roles, motivations, The Dolphins (NRL) partnership and marketing challenges and opportunities for the country’s leading medicinal cannabis business.

rebel x Lifeline

Mental Health is a Team Sport. Which is why rebel have teamed up with Adidas and Mulga to bring you the exclusive Lifeline Collab Collection with all profits going to Lifeline. Plus, for every Adidas product you buy at rebel in October, Adidas will donate $1 to Lifeline.

 

#1 in Australian Startups

Montu has been ranked number one in LinkedIn Australia’s coveted Top Startups list for 2024. Montu’s listing is the second time a company in its sector has made the cut, after the organisation placed fifth on the list in 2023.

WWC Success in SMH

Rebel Sport’s big Matildas bet paid off. Rebel is looking beyond merchandise sales when it considers the impact of this year’s World Cup on its business, hoping soaring women’s participation in all football codes will benefit the retailer over the long term.